Growth in market demand
According to the information from the Ministry of Transport, from January to November 2024, the cumulative container throughput of ports across the country reached 304 million TEUs, with a year-on-year increase of 7.3%. The growth in port container throughput usually drives an increase in the demand for container spreaders.
Intense competition in the industry
Many enterprises in the market participate in the competition, such as Shanghai Yingyu Port Machinery Equipment Co., Ltd., Xinxiang Pulian Electromechanical Co., Ltd., and so on. Each enterprise is constantly improving product quality and technological level and expanding sales channels in order to gain an advantage in the competition.
Technological innovation promotes sales
Technological innovations such as intelligence, automation, and greening have become trends in the industry. Container spreaders with advanced technologies are more favored by the market. For example, the spreaders of ZPMC continued to strengthen their dominant position in the domestic market in 2024 and were also exported overseas. Its various innovative products, such as multifunctional spreaders, special spreaders for bulk cargo, and turnover spreaders, met the needs of different users and promoted sales.
Diversification of sales channels
In addition to traditional offline sales channels, enterprises are also actively expanding online sales channels, displaying and selling products through online platforms to improve the popularity and market coverage of their products. Some enterprises also communicate face to face with customers by participating in industry exhibitions, seminars and other activities to expand their business.
